I spend a lot of my time rattling around my little studio alone, so it's always a pleasure to work with other brands & designers on joint-projects. What an absolute honour it was to be invited to collaborate with GAP Turkiye throughout autumn 2017 with 3 different marketing projects including their seasonal 'Crazy Stripes' campaign! The aim was to add a bit of interactive, creative, colourful fun at events and in-store, and give visitors a little treat to take home....
In September Ottostop joined GAP at Enka Private School's annual fun day and assisted over 100 pairs of little hands in printing their own bookmarks.
Following that, we spent a day printing tote bags with invitees at GAP's winter collection press launch at their flagship store at Kanyon AVM.
Finally, throughout November, Ottostop completed 8 live screen printing events in Cities Mall (Nişantaşı), Kanyon AVM and Emaar Square Mall, handing out pre-printed bookmarks and demonstrating silkscreen printing on hardback notebooks, allowing shoppers to take their pick of slogan and ink colour, and try squeegee-pulling for the first time.
Here's a selection of images from all three events...
Thank you, GAP Turkey, for giving Ottostop such great exposure and helping spread the word about screen printing! Keep watching for more Ottostop & GAP collaborations in the future!